A competitive intelligence is an ethical business practice where an organization collects information about the external business environment, converts it into intelligence, and utilizes it to make an informed decision. The purpose of this study was to establish the competitive intelligence practices adopted by private hospitals in mombasa and their effect on organizational performance. Our team of industry experts deliver highquality support. Competitive intelligence case studies our competitive intelligence is based on. Pdf competitive intelligence and firm competitiveness. Introduction through measurement, information services quantify their performance and value, and communicate with stakeholders.
Business analytics case studies competitive intelligence. Review, the journal of the society for competitive intelligence. The case descriptions are based on interviews with intelligence executives in the case companies that have been conducted during aprilmay 2008. Competitive intelligence practitioners and academics can contribute their thoughts, opinions and advice with respect to the problems described or implicit in the case study. Bad nauheim, may 12, 2020 international competitive and market intelligence conference 2020 international competitive market intelligence conference. Applied competitive intelligence in procurement process a case study miquilim, danielle universidade paulista unip.
Harry is a hotelier who is getting ready to open a new brand of hotels. It can focus on competitors, customers and other stakeholders, but also on products and markets. Competitive intelligence ci is an analytical process which transforms disaggregated company, industry and market data. You will find below 50 analysis techniques you should master. The competitive intelligence case studies website will host a regular forum for posing and addressing competitive intelligence case studies.
Moreover, the cases show what an important role competitive and market intelligence continue to play in the age of information, especially during the past decade. Ashley carreras thesis submitted in partial fulfilment for the degree of doctor of philosophy department of strategic management and marketing. Competitive landscape analysis of the manufacturing industry in europe competitive intelligence en. Strategically thinking competitive intelligence case studies. Case studies in competitive strategy satellite radio. Natural monopoly markets, powerful content providers, longtail demand with strong taste for variety. Examples include lessons learned from pharmaceutical and nonpharmaceutical companies that highlight exactly how companies incorporate competitive intelligence into successful strategic decisions. All of our consulting programs are supported by current indepth and validated data and information from both published and nonpublic domain sources. Apr 05, 2018 competitive intelligence is the systematic process of observing, collecting and analyzing relevant information about the external business environment and distributing the resulting insights within an organization in order to make informed decisions. He wants to make sure that he is able to launch his new concept before any of his. Competitive intelligence, purchasing, knowledge management. Unique case studies, to change your cimi perspective.
Find more success stories of competitive intelligence in this article. As a result, we believe that we are able to provide more reliable and insightful recommendations and. Only half of companies actually use the competitive. Generating competitive intelligence in organizations. Bad nauheim, may 12, 2020 international competitive and market intelligence conference 2020 international competitivemarket intelligence conference. A case study of motorolas corporate competitive intelligence group, 19832009. As a result, we believe that we are able to provide more reliable and insightful recommendations and conclusions than regular consultancies. The case studies stem from primary interviews with partner companies, as well as public domain documents and secondary research sources.
Identifying and quantifying value, however, has historically. In fact, 77% of businesses said holistic competitive intelligence intel on every aspect of a companys marketing, products, customers, etc. Fundamental certificate in competitive intelligence fcci competitive intelligence research competitive intelligence. Yet this is the only way the team can truly extract insights from the data and the intelligence gathered, and have a chance to play a role in the companys strategic planning process.
Business analytics case studies competitive intelligence cases. Our team of industry experts deliver highquality support to help you maximize your presence in the global market. Delivering excellence in competitive intelligence thinking. Market intelligence for sales and marketing case examples. Business analytics case studies deals with logical exploration of organizations data by using statistical data analysis and different business intelligence tools to improve the business. To analyze the structure of a company and its corporate strategy, porters five forces model is used. Why you need competitive intelligence you already know the value of competitive intelligence and competitive analysis. Case studies cis competitive intelligence services. Fundamental certificate in competitive intelligence fcci competitive intelligence research. Competitive intelligence case studies getting to the best hires first 2. Cultural intelligence has become a critical differentiator and. Divided into two major parts, the book first discusses the convergence of knowledge management km, business intelligence bi, and competitive intelligence ci into what the author defines as strategic intelligence.
Competitor intelligence research b2b international. Introduction competitive intelligence ci is a system that integrates the knowledge of the entire company. Competitive intelligence ci is the process by which organisations gather information on competitors and the competitive environment, ideally using this in their decisionmaking and planning processes with the goal of adjusting activities to improve performance wright et al. Icis certification programs are based extensively on case studies, assignments, reading and interactive classes as a means to building up indepth. Case studies of largescale swiss telecom firms sandra schlick master of advanced european studies supervised by dr. Align ci with strategic goals and transform your competitive intelligence team into a sophisticated strategic decision support function improve the ci performance based on realworld examples and case studies that show how companies have implemented best practices to track the performance of their competitive intelligence teams and improve their impact. Competitive intelligence ci is the systematic collection and analysis of information from multiple sources, and a coordinated ci program. Automating competitive intelligence for informed decision making developed by megaputer intelligence background successful companies understand the importance of exploring the competitive landscape. We are second to none, proud of our achievements so far and are excited.
An overview article pdf available in corporate ownership and control 121. Competitive intelligence case study solution and analysis. Identification and quantification of the relative strengths and weaknesses compared with competitors or potential competitors, which could be of significance in the development of a successful competitive strategy. Organizations that outperform their peers do so in large part by excelling at collecting, analyzing and distributing ci within their organization. Competitive intelligence examples can be found almost anywhere, from banking to sports. In this model, five forces have been identified which play an important part in shaping the market and industry. Oct 07, 20 analysis is often where the ball drops as far as competitive intelligence analysts are concerned. France bouthillier, school of information studies, mcgill university 1. Embedding cultural intelligence in the 21 century workforce. Competitive intelligence case studies august 2012 competitive intelligence case studies case study 1 the brief market intelligence report wilbury stratton was invited to work with a global technology vendor that wanted to establish and understand the landscape and maturity of the sustainability technology market in the uk. Case study automating competitive intelligence for. Crayon is a market intelligence platform that helps businesses track, analyze, and act on everything happening outside their four walls. Case studies on competitive intelligence services infiniti research.
Applied competitive intelligence in procurement process a. Creating a movement one believer at a time stephen borengasser. Pdf competitive intelligence in the defense industry. The journal publishes articles on topics including market intelligence, marketing intelligence, strategic intelligence, business intelligence, competitive intelligence, collective intelligence, financial intelligence, scientific and technical. Competitive intelligence case studies linkedin slideshare. The strategic and competitive intelligence professionals. Ase study a competitive intelligence solution at a large. The second part of the volume describes case studies written by recognized experts in the fields of km, bi, and ci. Feb 03, 2012 competitive intelligence case studies getting to the best hires first 2.
International competitivemarket intelligence conference. Pdf effects of competitive intelligence practices on. Porters five forces strategic analysis of the competitive intelligence case study. It is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in strategic decision making for an. Pdf on jan 20, 2008, marieluce muller and others published how and what others are doing in competitive intelligence. Case study automating competitive intelligence for informed. Read more reducing the ordertoship time from 7 days to 48 hours for a logistics company inventory manageme.
The general objective of the study was to determine the effect of competitive. Competitive intelligence ci enables them to monitor important developments of competitors, partners, suppliers, and the industry as a whole. And yet for almost every company that uses ci in their. The difficulties facing xm and sirius circa 2006 in competing in difficult market conditions. With a wealth of case studies, kahaner shows how to profile your competitors executives to unmask their decisionmaking processes the line between legal and illegal or unethical activities how to protect your own company against your competitors intelligence operations competitive intelligence is a practical guide to turning raw information. For example, research in the marketing literature addresses competitive intelligence as an integral part of building marketoriented organizations e.
International competitive and market intelligence conference. A ompetitive intelligence solution at a large, diversified pharma 5. Welcome to the institute for competitive intelligence ici delivering excellence in competitive intelligence thinking and practice thats our motto. For more than 30 years, most large corporations worldwide have adopted competitive intelligence ci as a way to expedite good decisions. As there are no prior studies about implementing a. Professionals scip, provides frequent case studies from a range. Competitor analysis topic gateway series 3 competitor analysis definition competitor analysis is defined as the. In the analysis we compare the intelligence function in private companies with those of state and military organizations and draw historical parallels. As demonstrated in this case study of motorola, the vitality of the corporate competitive intelligence. Why care about competitive intelligence and market. Business analytics can be used to solve organizational and individual problems simultaneously. The erosion of incumbency advantage in motorolas wireless handset market. Since its foundation in 2004, the ici has developed into a major global competitive intelligence education provider.
Economics from clark university in worcester, ma and a m. Embedding cultural intelligence in the 21st century workforce the pressure to build authentic global networks and cultivate an appreciation and respect for cultural differences has driven cultural intelligence to the forefront of diversity and inclusion. The client is an international company that manufactures outdoor living products and was exploring the idea of expanding their outdoor living product to the state of florida a united states territory located on the southeastern atlantic ocean coastal line of the north american continent. Infiniti research provides smart competitive intelligence services to address your business challenges.
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